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Meet the Staff

EDITOR

Mark Boncher

Name: Mark Adam Boncher
Position: Editor
Age: 38
Height: 5-7
Weight: 183 lbs.
Years riding: 35
Hometown: Caledonia, Mich.
Family: Chantal (wife), Marek (son), Camryn (daughter), Fred and Marilou (mom and dad), Brent and Nick (brothers), Elise (sister)
First sled: Arctic Cat Kitty Cat (at age 3)
Favorite sled of all time: '87 Yamaha Phazer (my high school sled)
Past and Current Club affiliations: Lake Tichigan Sno-n-Go, Germantown Sno Drifters, New Berlin Suburban SnowHawks, St. Helen Snow Packers
Education: BA in marketing from Michigan State University, MBA from Grand Valley State University
Other interests: Wakeboarding and waterskiing, fishing, soccer, downhill skiing, Michigan State sports!

Bonch grew up in the snow and likes to tell people he was born in the worst snowstorm Western Michigan ever saw in January of 1978. That's why he loves the powder so much! He got his first snowmobile from his grandfather at age 3. His grandpa waited until his worried mom was gone to the store and when she got back, Mark was motoring around the yard smiling bigger than a kid at Christmas.

Throughout his upbringing, Mark meddled in all kinds of motorsports from jet skis to ATVs to boats, but snowmobiling was where his heart was. Family vacations in the winter were always spent up north snowmobiling. All the brothers and cousins reveled in trading paint through the trails of Northern Lower Michigan.

After earning a marketing degree and an MBA, the Rock, as we call him, was fortunate enough to find a position that combined his writing and communication skills with his love for winter and snowmobiles. It was a perfect fit, and Mark has been with KPC and American Snowmobiler magazine ever since. If you ever get Rock on the phone he'll probably gnaw your ear off talking about snowmobiles, races, trips, gear or something sled-related. Don't let that scare you though, he lets everyone we meet know that his door is always open if a fellow snowmobiler has a question or wants to share a comment.
WESTERN EDITOR

Ryan Thompson

Name: Ryan Thompson (In middle/high school my nickname was “Rad Ryan” because the movie Rad had just come out and I was a hard-core BMXer.) 
Position: Western Editor
Age: 44
Years riding: 41
Hometown: Providence, Utah
Family: Two older brothers and one older sister. I have six kids of my own: Abby (17), Oliver (14), Ella (9), Simon (5) and identical twins Ruth and Noelle (2).
First sled: I rode several different models, but the 1979 Ski-Doo Citation was my first sled. In fact, we still have it and are looking to fully restore it.
Favorite sled of all time: I love all of the brands, but I really loved the 1977 Ski-Doo TNT 440. I think the memories I had as a kid on that sled are what I liked the most and why it is probably my fave!
Past and Current Club affiliations: RMSHA (Rocky Mountain States Hillclimb Association), Top of Utah Snowmobile Association and Backcountry Ascender.
Education: BS in Political Science and Minor in Russian.
Other interests: Anything outdoors in the mountains. I love fall and winter, but I loathe summer. I like to hunt, fish, ski, bike, ride UTVs, snowmobile, write and spend time with my kids and wife. I also love photography. 

Ryan grew up surrounded by a family that lived for winter. Snowmobiling and skiing were at minimum a weekly event.  The smell of exhaust permeated the garage year-round as his dad built and tuned snowmobiles long before the snow started to fall. Ryan vividly remembers the annual task of bolting on Simmons aluminum cleats, all for the hope of having bragging rights about high marking a hill.

Ryan grew up with the pioneers of hillclimbing back when it use to be a competition between family and neighbors in the backcountry. He now sits on the Rocky Mountain States HillClimb Association (RMSHA) board as the Marketing and Social Media Director. He also acts as the Sponsor Rep and spends most races capturing the crazy action as the contracted photographer.

Ryan got his start in photography at age 13, and he now owns and operates three different photography companies: RLT Photography (portraiture), RLT Photos (snowmobiles) and FaceShots Photography (skiing).

Ryan loves to write and shoot, and he tries to spend as much time as possible with his wife and kids on the snow. When he is not at hillclimbing events, Ryan rides weekly with a very diverse group; all sled manufacturers are represented on almost every ride. Feel free to come along and rip with them. They meet at first dam at the mouth of Logan Canyon in northern Utah every Saturday at 9 a.m.

If you have questions or story ideas for Ryan, email him at ryan@rltphotos.com.
ASSISTANT EDITOR

Tyler Nelson

AD SALES GROUP MANAGER

Steve Meni

Besides the futile activity of trying to keep up with his kids, Steve enjoys football, concerts and getting hopelessly in over his head with home projects. He graduated from Eastern Illinois University with a history/education degree, but has always worked in the world of journalism, most recently with The Onion. His dad was born and raised in Michigan’s UP, so snowmobiling is in his blood. He enjoys the opportunity to hit the trails with the AmSnow staff!

Steve grew up in the Land of Lincoln but has spent the last 12 years in the Land of Cheese. With two ‘Sconnie kids and a wife that’s developed a healthy Wisconsin accent, he feels the transition is now complete.

AD SALES REPRESENTATIVE

Michael Wieloch

Born and raised in southeastern Wisconsin, Michael is a die-hard Wisconsinite who loves all things Sconnie, including cheese, beer and the Green Bay Packers. Michael enjoys spending most of his free time outdoors, taking advantage of every wonderful Wisconsin season to the fullest. Michael finds time for many activities, including but not limited to snowmobiling, skiing, sailing, climbing and hiking, but most of all distance running. He is regularly seen running on the Ice Age Trail, or running alongside his wife with their young daughter in tow.

Michael is a graduate of Carroll University and has worked extensively in sales and business administration. Prior to joining the AmSnow team he has worked for a large printing company and has been the owner/operator of two small businesses.
ART DIRECTOR

Lil Weber

Lil is a long-time snowmobiler, first riding a sled about 20 years ago when she was a passenger on an old sled. "After most of the day riding behind my boyfriend (now husband), I decided it was time to take charge and drive. I was instantly hooked and have been riding ever since. I love to zip through the windy wooded trails of northern Wisconsin.

"I'm not happy unless I'm riding with my heart in my throat - just a little on the edge. That's what happens when you learn to ride with a group of racers. I had to keep up!"

When not snowmobiling, Lil enjoys playing tennis, hiking, biking, yoga, riding ATV's, listening to music and reading. During the season, she helps evaluate our long-term sleds and takes part in our Real World Shoot-Out testing, where she likes to put a beat on some of the guys!
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